Here's Where the Homeowners Who Can Afford You Live (So You Stop Paying for Leads Who Can't)

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Contractor Market Report overview

Bad Leads, Slow Seasons, And Competitors Out Of Nowhere:
These Often Start In The Same Place

You’ve probably had at least one of these happen:

  • A homeowner gets your estimate and says it’s way more than they were thinking, and to you it looks like another bad lead.
  • You search for your company on Google and show up near the top, but the calls from across town go to someone else.
  • Your busy season starts slower than it should, while other contractors are already booked out.
  • A competitor you barely noticed two years ago is now getting the jobs you used to get.
  • You’ve been at about the same revenue for a couple of years, and you can’t tell if that’s it or if you can grow further.
  • You’re wondering how much money you’d actually have to spend to stay competitive.

Each of these looks like its own problem: a bad lead, a slow season, a competitor with a bigger budget.

But a lot of the time, they come from the same place: making decisions about parts of your market you can’t see from where you stand.